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How Gucci Establishes Long-Term Relationships With Chinese Celebrities

Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content.

How Gucci Establishes Long-Term Relationships With Chinese Celebrities
Gucci announced Xiao Zhan as brand ambassador with a playful image series and a short video featuring the idol. Photo: Courtesy of Gucci

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