Gold rush 2.0: China’s Gen Z transforms bullion into bling
Young Chinese consumers are melting gold bars and heirlooms into custom jewelry as prices soar, creating a viral DIY trend worth billions of views on social media.
Chinese DIY goldsmithing trend: Gen Z melts gold to craft custom jewelry amid rising gold prices. Image: Getty Images
Chinese DIY goldsmithing trend: Gen Z melts gold to craft custom jewelry amid rising gold prices. Image: Getty Images