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Gold rush 2.0: China’s Gen Z transforms bullion into bling

Young Chinese consumers are melting gold bars and heirlooms into custom jewelry as prices soar, creating a viral DIY trend worth billions of views on social media.

Gold rush 2.0: China’s Gen Z transforms bullion into bling
Chinese DIY goldsmithing trend: Gen Z melts gold to craft custom jewelry amid rising gold prices. Image: Getty Images

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