China’s “Goddess of Shopping” Builds Trust by Sharing Her Imperfections
Journalist-turned-fashion-blogger Becky Li has more than 4.5 million followers on WeChat, and is one of the country's leading influencers.
On this page
- Do you feel the new generation of Chinese consumers is more easily influenced by KOLs?
- What do you think is the role of Chinese digital influencers?
- As a successful influencer, what kind of content better resonates with audiences?
- What do you think are the key reasons for your success?
- How do you capitalize on your digital influence?
- How are digital KOLs different from pop idols and celebrities when it comes to changing shopping behavior?
- Recommended
- Dig Deeper