Glamour Sales’ Thibault Villet Weighs In On Why Mobile Is Key For Flash Sales In China
The CEO and co-founder of the Chinese flash sale site discusses the importance of adjusting to rapid technological changes in China's e-commerce landscape.
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- Who is your target demographic in terms of age, income, and location?
- Are there any differences between conducting online flash sales in China as opposed to Europe or the United States?
- What are some of the main reasons your customers like to participate in flash sales—is it more about the bargain, the “thrill” that comes with buying something in limited quantity before it runs out, or the website’s curation?
- What are some of the greatest challenges to conducting e-commerce in China at the moment?
- How many customers purchase via mobile device as opposed to on a computer at the moment? Do you see this changing in the future?
- How does your company utilize social media marketing?
- What is the status of Glamour Sales’ partnership with Neiman Marcus at the moment? Will there be any changes to the partnership now that the company is being sold?
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