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Gift Giving Gets Social with WeChat's Red Envelopes

Tencent's latest social gifting and WeChat pay features bring Starbucks into the mix, and luxury brands could soon follow suit.

Gift Giving Gets Social with WeChat's Red Envelopes
Starbucks recently made a deal with Tencent to start offering "social gifting" to its WeChat followers next year. (Shutterstock)

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