Gen Zers vs. Millennials: How and Why Brands Must Know the Difference
Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately.
On this page
- Generation Z
- Influencer marketing
- Successful influencer marketing campaigns:
- Transparency
- Successful marketing campaign:
- Personalization and customization
- Successful marketing campaign:
- Socially-conscious consumption
- Successful marketing campaign:
- Millennials
- Demand for uniqueness
- Successful marketing campaign:
- Women’s empowerment
- Successful marketing campaign:
- Loyalty programs
- Recommended
- Dig Deeper