Skip to content

Gen Z Has Made ‘Social Currency’ a Must-Have for Brands

Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it.

Gen Z Has Made ‘Social Currency’ a Must-Have for Brands
Experience creation is now an integral way for brands to achieve relevance. Photo: Shutterstock

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login