Future Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives
The games known as MOBAs (Multiplayer Online Battle Arenas) excel at content-commerce, and they also happen to be one of the two things Tencent is best at.
On this page
- What's been the magical trifecta of Covid-commerce?
- Tencent
- Burberry
- Tencent Owns Social
- Alibaba
- Amazon
- Bottom line: China’s snazzy e-commerce integration doesn’t count when crossing Tencent and Alibaba platforms.
- JD.com
- Pinduoduo
- WeChat Mini Games and Mini Programs
- Starbucks
- Riot Games
- Supercell
- Resources:
- Recommended
- Dig Deeper