From virality to retail reality: Can global Gen Z brands crack China?
After winning over consumers around the world, cult faves like Paloma Wool and Fancì Club are ready to engage China’s Gen Z. Will they succeed?
Heaven by Marc Jacobs is gaining traction among China's Gen Zs. Image: Heaven by Marc Jacobs
Heaven by Marc Jacobs is gaining traction among China's Gen Zs. Image: Heaven by Marc Jacobs