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From hype to flop: How brands go wrong in the metaverse

In this Jing Meta Insider opinion piece, Scott Cullather, CEO of Invnt.Group, reveals where brands go wrong with storytelling in the metaverse.

From hype to flop: How brands go wrong in the metaverse
In this Jing Meta Insider opinion piece, Scott Cullather, CEO of brand storytelling agency Invnt, reveals where brands go wrong with storytelling in the metaverse. Photo: Lamborghini

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