From Hipster To Horseback: Chinese Luxury Travelers Demand Authentic Experiences
In an interview with Jing Daily, the CEO of China Elite Focus discusses why affluent Chinese travelers are increasingly interested in unique experiences such as a ranch vacation in Nevada or a stay at a converted factory hotel in Brooklyn.
Contents
- What inspired you to start China Elite Focus?
- How is the content of your magazines tailored to a Chinese audience?
- We’ve been reading a lot about how wealthy Chinese travelers are becoming more interested in “experiential” travel rather than just basic shopping and sightseeing. Have you noticed this trend growing among your readers?
- One of your magazines focuses exclusively on luxury hotels in the United States. Which U.S. hotels are the most popular with Chinese travelers at the moment?
- How was this season’s Golden Week for luxury hoteliers and retailers in the United States?
- What are some ways in which U.S. luxury businesses are doing a good job of reaching and serving Chinese tourists? What are some ways in which they can improve?
- -No more stereotypes about Chinese tourists.
- -Chinese travelers to the United States are looking for a genuine American experience.
- -A more sophisticated and thoughtful marketing strategy with Chinese customers.
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