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From 'Bling Kings' to 'Aficionados': Understanding China's Mass Affluent Males

Jing Daily x Carat's new mini report illustrates how luxury brands can better target their content to influence a major consumer base on WeChat.

FashionConsumer
From 'Bling Kings' to 'Aficionados': Understanding China's Mass Affluent Males
China's mass affluent class males are between 25 and 40 years old and have more refined and varied tastes compared to previous generations.
Contents
  1. “How to Impress China's Mass Affluent Males,”
  2. Aficionados
  3. Skeptics
  4. Epicureans
  5. Aspirants
  6. Bling Kings
  7. click here to download the free report
  8. Recommended
  9. Dig Deeper

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