How Four Seasons Hotels Woos Wealthy Chinese Tourists — With WeChat and a Party
We caught up with President, Hotel Operations of Four Seasons Asia-Pacific, to discuss the hotel chain’s strategy to attract Chinese outbound travelers.
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- How important are Chinese travelers to the Four Seasons?
- Is that only within the mainland?
- Overall, how is the Four Seasons brand adapting to the booming Chinese outbound tourist market?
- You are using WeChat?
- Have you seen a shift in where Chinese travelers are going?
- Which travel influencers, tour companies, and online travel agencies are you working with to target Chinese outbound travelers? Why, specifically, did you choose them?
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