Skip to content

For A Winning Weibo Strategy, Gaining Followers Is Only Half The Story

In order to have a major impact and maximize publicity through social media, brands should focus on quality over quantity when it comes to their fans.

For A Winning Weibo Strategy, Gaining Followers Is Only Half The Story
Kate Spade's official Sina Weibo account. (Sina Weibo/Kate Spade)

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login