Skip to content

First Chopard, Now Audi. Why Brands Can't Get IP Right in China

Audi’s recent commercial campaign was called out for being word-for-word plagiarism of a Douyin blogger. Can the luxury carmaker restore its reputation in China?

First Chopard, Now Audi. Why Brands Can't Get IP Right in China
How can luxury brands like Audi create a more genuine connection with consumers in 2023? Photo: Shutterstock

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login