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Film merch is big business for fashion brands. But will the hype fizzle?

Propelled by the likes of Marvel’s flicks and ‘Barbie,’ film merch is fashion’s goldmine. But will it survive rising consumer consciousness of sustainability?

Film merch is big business for fashion brands. But will the hype fizzle?
Propelled by the likes of Marvel’s flicks and ‘Barbie,’ film merch is fashion’s goldmine. But will it survive rising consumer consciousness of sustainability? Photo: Zara

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