Fil Xiaobai shares her 12-year journey from styling to fashion influencing, as well as her insights for brands on choosing the right KOL. Illustration: Yvan Deng
Fil Xiaobai shares her 12-year journey from styling to fashion influencing, as well as her insights for brands on choosing the right KOL. Illustration: Yvan Deng
Contents
- How would you describe a stylist as a profession? What distinguishes it from a fashion KOL?
- What are the obstacles faced by today’s stylists?
- What do you think of China's KOL industry?
- What do you think of livestreaming e-commerce? Would you consider joining?
- Were there any drastic changes in China's fashion KOL industry after COVID-19?
- What kind of KOLs are brands looking to work with?
- Recommended
- Dig Deeper