Fenty Beauty and HEYTEA Collaboration Banks on Exclusivity
The unusual collaboration between HEYTEA and Fenty Beauty, which features the latter’s existing product, aims to boost social engagement for both brands.
The not-for-sale crossover is a clever move for Fenty Beauty to create hype while adding an air of exclusivity to the event and the product. Photo: HEYTEA's Weibo
The not-for-sale crossover is a clever move for Fenty Beauty to create hype while adding an air of exclusivity to the event and the product. Photo: HEYTEA's Weibo