‘Fashion China’ Author Gemma Williams: Chinese Designers Need ‘Holistic Approach’ for Success
The author of a new survey of the most notable names in Chinese fashion talks to Jing Daily about what it will take for Chinese designers to reach the next level in the global fashion industry.
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- How did you select the designers featured in your book?
- You released your book to coincide with Shanghai Fashion Week. What were some of the highlights this season?
- Would you say China’s fashion weeks are getting more global attention or are they still very localized?
- In your book, you say that even inside China, many still don’t know much about the designers mentioned. What can they do to increase their exposure?
- We’ve already seen several Chinese designers stocked at major global department stores such as Barneys and Saks Fifth Avenue. Which ones do you think are the next big rising stars in a commercial sense?
- What are some of the main obstacles Chinese designers face at the moment in terms of gaining more global name recognition?
- At the recent Met Gala, only two major celebrities showed up on the red carpet in a Chinese designer: Rihanna and Fan Bingbing. Why do you think this was and will we see a greater Chinese design presence at events like this in the future?
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