Farfetch VP Talks China Ahead of Luxury Symposium
Farfetch Greater China VP of Commercial shares his thoughts on the latest consumer trends and how Farfetch is growing in China to help brands.
We sat down with the VP of Commercial for Farfetch Greater China ahead of the November 5 event to hear his thoughts on the latest consumer trends and how Farfetch is growing its offer in China to help brands optimize their presence in this ever-changing landscape.
We sat down with the VP of Commercial for Farfetch Greater China ahead of the November 5 event to hear his thoughts on the latest consumer trends and how Farfetch is growing its offer in China to help brands optimize their presence in this ever-changing landscape.
Contents
- 1. Your company CuriosityChina was acquired by Farfetch this past July. How has this acquisition benefitted your customers?
- 2. It is clear that China is a priority for Farfetch. Can you comment on the particularity of Chinese consumers as compared the Farfetch global customer?
- 3. What does this mean for brands?
- 4. With around 75 percent of Chinese-led luxury purchases taking place overseas, brands are increasingly aware of the importance of courting the Chinese Global shopper. How can brands optimize their strategy to respond to this demand?
- 5. The digital ecosystem in China is extremely fragmented which can impose a real barrier to entry for some brands. How does Farfetch help its partners to respond to this challenge?
- 6. Can you comment on some of the other main obstacles brands in China face today?
- 7. The luxury symposium will address opportunities in new retail. How can brands leverage online platforms like WeChat or others to create a seamless online to offline experience for consumers?
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