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Contents
- Upscale Sichuan Chain, South Beauty Has 50 Locations In China
- JD: Can you tell us about your customer base and target market?
- SB
- JD: You've said before that South Beauty sees itself as an "innovative" restaurant. In what sense do you feel you innovate?
- SB
- JD: How do you see the current state of the high-end Chinese restaurant industry, in terms of your competition? What challenges have you come up against when marketing your brand?
- SB
- JD: Many premium brands are expanding into second- and third-tier cities after gaining a foothold in top-tier cities. Are you pursuing a similar expansion strategy?
- SB
- JD: Some Chinese companies plan to expand into overseas markets after they get to a certain size within China. Have you considered expansion into international markets?
- SB
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- Dig Deeper