The Chinese New Year welcome sign at Spanish department store El Corte Inglés. (El Corte Inglés)
The Chinese New Year welcome sign at Spanish department store El Corte Inglés. (El Corte Inglés)
Contents
- What are the main highlights of your Chinese New Year marketing campaign?
- Which Chinese designers will be featured in your display? How did you choose them?
- Which Chinese celebrities and dignitaries attended the January 25 ceremony for the opening exhibit?
- Is this the first year El Corte Inglés has done something like this for Chinese New Year? Why is now an important time to celebrate the holiday?
- How large of a customer base do Chinese visitors comprise for El Corte Inglés? Do you expect this number to grow in the future?
- In addition to the holiday celebrations, your store also has many amenities that are useful to Chinese travelers, such as Mandarin-speaking staff, acceptance of UnionPay, a VAT tax refund area, and more. How important is it to have these special services?
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