The Store that Cracked the Code to Attracting Independent Chinese Travelers
Jing Daily explores how Ekseption, a popular multi-brand fashion store located in Madrid, is successfully cultivating a growing Chinese customer base.
Ekseption has looked to make a bigger name for itself internationally in recent years, particularly via e-commerce. Photo: Courtesy of Ekseption
Ekseption has looked to make a bigger name for itself internationally in recent years, particularly via e-commerce. Photo: Courtesy of Ekseption
Contents
- While most Chinese tourists visiting Madrid flock to the major shopping streets and
- department stores
- , a growing number are seeking out multi-brand retailers like Ekseption. What attracts them to choose you over other stores?
- How do Chinese shoppers' habits or demands differ from other customers?
- What brands and products do you typically see Chinese tourists drawn to more than others?
- If you have worked with Chinese influencers (or celebrities), how did that collaboration compare to building word of mouth among loyal customers in terms of effectiveness?
- What, if anything, is Ekseption doing online, via social media and digital marketing, to encourage Chinese tourists to not just visit, but to tell friends?
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