In “Headlines From China,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss:
- Editor-in-Chief and CEO of Elle China Steps Down
- Tmall New Product Launches Far Exceeded the U.S. Retail Industry
- Alexander Wang Collaborates with Chinese Phone Maker Vivo
The Chinese trade fashion publication Jiemian confirmed that the Editor-in-chief and CEO of Elle China, Xiao Xue, will step down after 14 years with Elle. Xiao Xie has been very familiar with Chinese readers, having maintained a popular Sina blog and WeChat account that showcases her travels and day-to-day activities. Xiao Xue started her editorial career at ILOOK in 2000, taking the role of power publisher Hong Huang. She became editorial director of Elle China in 2006 and after about 10 years became the CEO and editor-in-chief of this magazine. She became known for her cover-shoot collaborations with top Chinese celebrities, starting with the actress Zhang Ziyi, and eschewing foreign celebrities and models. This innovative approach became a new industry benchmark at that time.
According to Alibaba, the number of new products released on the Tmall platform has exceeded 90 million as of September 2019, while public reports show that the U.S. retail industry launches about 30,000 new products on average every year. At present, Tmall Double 11 has become one of the most important nodes for global brand's new product releases. Tmall Little Black Box has also become the new product launch platform for brands as well. On Double 11 this year, Tmall sold 210 million new products, with the total sales volume exceeding 40.6 billion, accounting for 15% of the total turnover that day.
U.S. designer Alexander Wang announced his strategic collaboration with Vivo, a Chinese domestic mobile phone brand, on Tuesday via Weibo. Combining his understanding of traditional Chinese culture and forward fashion sense, Wang designed a series of products for the Chinese New Year. It is reported that Vivo and Alexander Wang jointly developed and designed a special mobile phone that will be available next year.