Edelman’s Ryan Whelan on Getting Events Right in China
Veteran event planner Ryan Whelan shares what brands need to know in order to navigate the complicated bureaucratic landscape of modern-day China and pull off a successful event.
Veteran event planner Ryan Whelan shares what brands need to know in order to navigate the complicated bureaucratic landscape of modern-day China and pull off a successful event. Photo courtesy: 发现头条
Veteran event planner Ryan Whelan shares what brands need to know in order to navigate the complicated bureaucratic landscape of modern-day China and pull off a successful event. Photo courtesy: 发现头条
Contents
- When you first started planning events in China, what surprised you the most?
- What are some of the biggest differences between holding events in China and the UK?
- When planning events in China, what are the things you most frequently have to explain to foreign clients?
- What are the laws event planners in China need to be aware of?
- Please talk about the difference between Western and Chinese journalists and the kind of coverage a client should expect
- I think some clients might assume that holding an event in China will be cheaper than in the UK or the US. Is that true?
- If the event will include a Western celebrity, what are some things that the celebrity needs to avoid discussing when speaking in public or interacting with the media?
- Could you give your thoughts on working with local security teams and car and driver rentals?
- What else can clients do to help the event run more smoothly?
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