10 Truths Brands Should Know About Livestreaming in China
E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming?
E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming? Photo: Li Jiaqi's Weibo
E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming? Photo: Li Jiaqi's Weibo
Contents
- Key Takeaways:
- 1. Making a profit in e-commerce livestreaming is never an easy thing for brands
- 2. An e-commerce livestreaming platform is merely a tool, not a total solution
- 3. Pre-marketing and brand reputation are crucial for brands gaining high ROI via e-commerce livestreaming
- 4. The viewers of the livestream might not be your target audience
- 5. Signing with a popular celebrity doesn’t guarantee purchases
- 6. Not all the top-selling streamers have over 1 million followers
- 7. Livestreaming viewers want a deep discount, and offering value-added gifts or limited-edition items may be a workable solution for luxury brands
- 8. Taobao Live, Douyin, and Kuaishou are the top battlefields, but you need to select the right one for your products
- 9. Most brands overlook the best material to improve their brand image after livestreaming
- 10. Brands need to plan streams regularly
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