Skip to content

Can Double 12 Still Make a Dent?

In the shadow of China’s largest shopping festival, Double 11, the year-end shopping bonanza, Double 12, has struggled to retain its relevance.

Can Double 12 Still Make a Dent?
In the shadow of China’s largest shopping festival, Double 11, the year-end shopping bonanza, Double 12, has struggled to retain its relevance. Photo: Shutterstock

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login