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Do Netizens-next-door Make Good Luxury Ambassadors?

Chinese online influencers, aka wang hong, are playing a growing role in luxury marketing, but are they really such a good fit?

Do Netizens-next-door Make Good Luxury Ambassadors?
In 2009, a photo of a girl holding a cup of milk and wearing a bright smile went viral, creating another Chinese KOL. Photo courtesy: South China Morning Post

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