'Limitless Possibility Is Attractive To Any Designer’: Dion Lee Talks Fashion In The Metaverse
Dion Lee has transformed his iconic runway looks into a series of tokens, complete with additional benefits such as merch and access to VIP events.
The Australian designer has transformed his iconic runway looks into a series of tokens, complete with additional benefits such as merch, access to VIP events, and personal styling sessions. Photo: Dion Lee
The Australian designer has transformed his iconic runway looks into a series of tokens, complete with additional benefits such as merch, access to VIP events, and personal styling sessions. Photo: Dion Lee
Contents
- Your brand is all about taking risks, but how did the idea of entering the world of digital fashion come on your radar?
- You have a lot of experience in tactility and working with materials and fabrics. How was the design process different with everything being digitized?
- How did it come about that you would partner with NFT artist Sam Walker on the virtual collection?
- Do you own any of your own NFTs?
- Since the news about your NFT project was announced, what has the general response been like? Were you faced with any skepticism?
- This is the first time your brand has really immersed itself in the NFT world. Do you think digital projects will become a significant part of the brand's DNA further down the line?
- As more contemporary and luxury brands move into this space, what do you think the new era of the internet can bring to fashion?
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