Designer To Watch: "Creative Sky" Winner Chico Wang
Designer Chico Wang, the champion of China's answer to Project Runway, sits down for an interview with Jing Daily to discuss fashion design in China and marketing to a Chinese clientele.
Designer Chico Wang with his winning designs on Creative Sky.
Designer Chico Wang with his winning designs on Creative Sky.
Contents
- Winner Of China's Answer To Project Runway Talks Design And Branding With Jing Daily
- Chico Wang
- What made you want to participate in Creative Sky and what was your expectation from it?
- Where did your passion for fashion design come from?
- How would you describe your design aesthetic?
- What are the major differences between the fashion design practice in China and that of the United States, or more precisely, New York City?
- What is you long-term goal?
- Who were your major clients while working at Lane Crawford?
- Were there any projects that made you especially proud of yourself?
- Let's talk about visual merchandising for Chinese consumers. How important is it in the luxury retail experience, both on the mainland and abroad? In your experience, do Chinese consumers look for and respond to different visual presentations than Western consumers?
- In your experience, what are the most important elements to keep in mind when designing visual merchandising for upscale Chinese consumers? Do you have any advice for Western luxury retailers looking to better serve Chinese customers through their visual merchandising?
- While you've been in New York, have you seen visual displays that you think are particularly well-suited to attract Chinese clientele? Tell us about them.
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