4 Points That Demystify the Way Women Buy Luxury Cars in China
We spoke with Raul Rios, a luxury car marketing expert, about how Chinese female consumers shop for luxury cars; here's what he said.
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- Jing Daily: How do Chinese women buy luxury cars differently from women in the West?
- How do you successfully market to affluent Chinese women?
- Why do you think Chinese women are so enthusiastic about buying cars on e-commerce sites like Tmall ?
- In China, Maserati is known as a luxury auto brand favored by wealthy Chinese women. What do you think that car brand has done right to get so firmly in their good stead?
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