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Decoding Ralph Lauren’s New China Strategy

Ralph Lauren unveiled a new store in Chengdu and the first Ralph’s Bar in China. How has the corporation built its key city ecosystem approach?

Decoding Ralph Lauren’s New China Strategy
July saw the launch of a dedicated Double RL store and Ralph’s Bar at Sino-Ocean Taikoo Li — one of the city’s most luxurious retail mecca. Photo: Courtesy of Ralph Lauren

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