Decoding Ralph Lauren’s New China Strategy
Ralph Lauren unveiled a new store in Chengdu and the first Ralph’s Bar in China. How has the corporation built its key city ecosystem approach?
July saw the launch of a dedicated Double RL store and Ralph’s Bar at Sino-Ocean Taikoo Li — one of the city’s most luxurious retail mecca. Photo: Courtesy of Ralph Lauren
July saw the launch of a dedicated Double RL store and Ralph’s Bar at Sino-Ocean Taikoo Li — one of the city’s most luxurious retail mecca. Photo: Courtesy of Ralph Lauren