Could Early Access Be the Shortcut To Luxury Brand Success in China?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed.
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- Jing Daily’s insight report “The Drop: Understanding Successful Brand Collaborations” is available for purchase on our Reports page . Packed with 88 pages of market research, exclusive interviews, and on-the-ground consumer insights, the report is a must-read for anyone interested in tapping China’s most powerful new consumer base. Get your copy of the report here .
- Get your copy of “The Drop: Understanding Successful Brand Collaborations” on our Reports page
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