Skip to content

Why China's Short Drama Boom Matters For Luxury

Short drama is an important trend, but the big question is whether this minutes-long format can actually mint valuable long-term IP.

Why China's Short Drama Boom Matters For Luxury
Douyin's hit short drama Love Beyond Words racked up 330 million views. Image: Douyin

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login