The 8 Controversies That Shook China’s Luxury Industry in 2018
Controversial marketing mistakes in the Chinese market keep high-level executives at international luxury brands awake at night.
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- 1. Dolce & Gabbana launched an offensive ad campaign trivializing Chinese culture and then allegedly made racist comments in its defense
- 2. Balenciaga’s Parisian sales associates mistreated Chinese customers, physically and on-camera:
- 3. Canada Goose pushed back its China expansion plan over China-Canada political disputes:
- 4. An influencer’s bad taste ruined Dior’s Saddle Bag campaign in China :
- 5. Nars’ collaboration with a pot-smoking celebrity created an uproar
- 6. Dyson’s marketing campaign went viral, but then went sour
- 7. Kim Kardashian West’s China social media debut did not fare well
- 8. Samsung’s collaboration with a copycat Supreme became a running joke
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