The Art of Content and Commerce in China
In partnership with Farfetch, Jing Daily's second CEO breakfast series discussed the future of content and commerce in China.
On this page
- Jeffery: Why content is a significant factor driving e-commerce in China?
- Lauren:
- Jeffery: Do you think Chinese consumers care whether it’s sponsored content or original?
- Yiling:
- Lauren:
- Jeffery: What’s the distinction between a celebrity and influencer? Whose role is more effective under the context of social commerce? Who has a better ROI?
- Ray:
- Lauren:
- Yiling:
- Jeffery: What about traditional media? They are still big names in China, do they hold influence and relevance in terms of driving sales?
- Yiling:
- Ray:
- Yiling:
- Lauren:
- Jeffery: How do you see live streaming being used effectively by brands and retail channels to sell?
- Lauren:
- Ray:
- Yiling:
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