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- There have been many reports of Chinese consumers’ growing knowledge of brands and interest in less bling and more unique style. Have you noticed this as a trend and how much has it affected luxury brands’ China marketing strategies?
- How important are KOLs as part of a luxury brand’s overall marketing strategy in China?
- How does their importance compare to social media influencers and bloggers in other countries?
- Has the rise of WeChat changed the ways in which KOLs are used for marketing?
- How important is Weibo for luxury brands’ marketing strategies compared to WeChat in 2016?
- Are there any other Chinese social platforms that brands should be focusing on?
- We’ve been reading a lot about the rise of “micro-influencers” in contrast to KOLs. Do micro-influencers differ in any significant ways and are they actually useful for brands?
- How can luxury brands determine if a KOL actually has influence over a large number of relevant followers?
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