Chivas Targets Asia With Christian Lacroix Limited Edition
One of the fascinating aspects of China's growth and commercialization over the past 30 years is the opening of new niche markets that did not previously exist in the Mainland, even pre-1949. One of these niche markets is whisky. Though foreign liquors have entered the country at a rapidly growing rate for decades, whisky failed to gain a foothold in the country until the late 1980s.
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