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How Splurging Chinese Students Spell Big Bucks for Luxury Brands

Chinese overseas students, who are increasingly wealthy and keener to splash and spend their (parents’) cash, represent a huge opportunity for brands.

How Splurging Chinese Students Spell Big Bucks for Luxury Brands
Chinese overseas students, who are increasingly wealthy and keener to splash and spend their (parents’) cash, represent a huge opportunity for brands. Photo: VCG

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