Reports

    Weibo, Douyin, Xiaohongshu remove displays of wealth

    The move is seen as part of China’s latest effort to reduce displays of conspicuous consumption.
    Chinese KOL Bogongzi 柏公子 saw his social media accounts banned due to the crackdown on online wealth flaunting. Image: Xiaohongshu
    Jing DailyAuthor
      Published   in Technology

    Chinese social media platforms like Weibo, Tencent, Douyin, and Xiaohongshu have begun removing user posts that flaunt personal wealth and opulence.

    The move is seen as part of China’s latest bid to reduce displays of conspicuous consumption as the nation seeks to promote and implement the ideology of “common prosperity” under the administration of President Xi Jinping.

    The goal, according to media reports, is to foster a “civilized, healthy, and harmonious” digital space by eliminating content that features luxury cars, costly homes, and other symbols of affluence.

    Weibo alone has deleted over 1,100 such posts, with Douyin and Xiaohongshu also reporting substantial content deletions and account suspensions.

    This initiative is part of a larger effort by Chinese authorities to “purify the internet cultural environment” and tackle the widening income disparity, as data indicates a notable increase in wealth inequality in China.

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