What Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them.
On this page
- Key Takeaways:
- Tmall flagship store — an effective and easy way to appeal to Chinese consumers
- Tmall Luxury Pavilion — a well-established channel for luxury brands
- Tmall Luxury Soho — discounted inventory for a value-conscious audience
- The key differences between Tmall’s channels
- JD Luxury — a competitor to Tmall, especially among British brands
- JD’s partnership with WeChat
- Social commerce platforms — user-generated content that can offer brands a wider audience
- WeChat Mini Stores — a new, cheap, and accessible alternative
- Xiaohongshu — authentic user reviews boosting brands’ trustworthiness
- Douyin — appealing to an audience of 600 million with luxury-specific features
- Weibo – brands’ top choice to promote campaigns
- A comparison of China’s social channels
- China’s luxury platforms tailor to different needs
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