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For Your Eyes Only — 5 Chinese New Year Ads You Shouldn’t Miss

Take a look at five Chinese New Year ads that mixed traditions with modernity and garnered positive reactions from consumers during this year's holiday.

For Your Eyes Only — 5 Chinese New Year Ads You Shouldn’t Miss
In understanding traditional Chinese cultural truths and modern impact on those culture truths, luxury brands can connect with the millennial and Gen-Z audiences beyond just the surface level, beyond the logo or celebrities/influencers. Photo: Shutterstock

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