In understanding traditional Chinese cultural truths and modern impact on those culture truths, luxury brands can connect with the millennial and Gen-Z audiences beyond just the surface level, beyond the logo or celebrities/influencers. Photo: Shutterstock
In understanding traditional Chinese cultural truths and modern impact on those culture truths, luxury brands can connect with the millennial and Gen-Z audiences beyond just the surface level, beyond the logo or celebrities/influencers. Photo: Shutterstock