Born Into Accelerated History, Chinese Millennials Crave Constant Change — Qumin CEO
Digital marketing agency Qumin finds Chinese millennials so ill-understood that they set up a livestream with some of them at the Millennial 20/20 Summit in London. We spoke to CEO Arnold Ma about the biggest misconceptions.
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- Why is now the right time for foreign brands to target Chinese millennials?
- What are some of the other misconceptions foreign brands have about Chinese millennials?
- We hear a lot about the speed of the Chinese market, and how for many international brands it’s hard to keep up. What's your advice?
- With regards to luxury purchasing power, how do Chinese millennials differ from their peers in US, Europe and beyond?
- And why do these young consumers choose to spend their money on luxury items?
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