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Chinese influencers turn to AI clones for livestreams

Influencers and celebrities like Calvin Chen are using AI clones for livestreams, sparking debate about authenticity in the burgeoning digital human market.

Chinese influencers turn to AI clones for livestreams
AI clones could enable brands to control their messaging with precision, ensuring consistent brand representation and operational efficiency. But significant hurdles remain. Image: Viya Company

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