Designer Calvin Luo on China’s Booming Designer Brands Scene
From the rapid growth of the eponymous label to the launch of its subline, Chinese designer Calvin Luo shares his business vision with Jing Daily.
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- Jing Daily: Since you launched CALVINLUO, what are the most significant shifts that the brand has experienced?
- Calvin Luo:
- You lived in some other cities like before you moved to Shanghai. What’s the vibe in Shanghai and how is the city distinct from other fashion hubs?
- How would you profile CALVINLUO’s target consumers?
- We see many iconic products from CALVINLUO recording extremely high sales numbers and generating substantial UGC posts on Xiaohongshu. How do you build hero products?
- Can you share the most impressive brand campaigns with us?
- You launched the subline of CALVINLUO, DTW, earlier this month. Can you tell us more about this?
- Have you considered global expansion in the future?
- What’s the biggest challenge for Chinese designer brands?
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