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Chinese Characters in Fashion Design: Cultural Appropriation or Appreciation?

If before, wearing luxury goods displayed wealth, then wearing goods with Chinese characters now signifies the wearer’s personality, heritage and culture. Chinese millennials are eager to announce their identities to the world.

Chinese Characters in Fashion Design: Cultural Appropriation or Appreciation?
"When designer faces the enormous cultural differences, reducing Chinese culture to aesthetic element simply could not resonate with local consumers,” a GQ columnist wrote. Photo: Adidas.

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