China’s Top Blogger Becky Li Is Expanding In Unexpected Ways
Becky Li’s evolving business model and the brands she chooses to promote serves the needs of only one group: her 20 million followers across the internet.
Formerly a journalist who started her first WeChat account in 2014, Li now employs over 100 employees to operate five WeChat accounts, two apparel brands, an e-commerce platform, and a new self-improvement online workshop. Illustration: Chenxi Li/Jing Daily.
Formerly a journalist who started her first WeChat account in 2014, Li now employs over 100 employees to operate five WeChat accounts, two apparel brands, an e-commerce platform, and a new self-improvement online workshop. Illustration: Chenxi Li/Jing Daily.
Contents
- You are known as a personal shopper to your friends and followers. Who has influenced your taste the most?
- You used to be a journalist. What was your motivation for switching careers?
- How has the COVID-19 pandemic affected your work and personal life?
- We know that you oversee five WeChat accounts, two brands, and have recently ventured into making videos. Can you describe a day in your life?
- Have you made any changes to your content both during and after COVID-19? What’s your vision for content in the future?
- What are your thoughts on livestream commerce?
- There has been a growing amount of anti-consumerist content online in blogging and vlogging forms. Why do you think it has appeared and does it affect you?
- Do you have any exciting news or projects to share with us?
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