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China’s Silver Foxes — the Consumers the Luxury Industry is Looking For

Baby boomers, including China’s Silver Foxes, have been an underserved market for fashion brands. Is the tide about to turn on this lucrative segment?

China’s Silver Foxes — the Consumers the Luxury Industry is Looking For
Wang Deshun, also known as “China’s Hottest Grandpa,” is a highly in demand Silver Fox influencer. Photo: Courtesy of REEBOK

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