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China’s ‘Post-Millennials’ Embrace Emojis and E-Commerce as Brands Study Their Culture

Today's tweens are tomorrow's trendsetters, and marketers are racing to figure out what makes them tick.

China’s ‘Post-Millennials’ Embrace Emojis and E-Commerce as Brands Study Their Culture
China's younger generation is more digitally savvy and individualistic, according to a new study. (Shutterstock)

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