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China's hyper-online elderly to spend $750 billion by 2035. How can brands tap in?

China’s population of digitally savvy seniors is expanding fast. How can brands engage this affluent and educated group of consumers?

China's hyper-online elderly to spend $750 billion by 2035. How can brands tap in?
China is home to more than 280 million individuals aged 60 and above – 20 percent of its population. Image: Xiaohongshu

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